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He started quoting from the Warriors roster
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Event Name He started quoting from the Warriors roster
Event Description It is also common to NBA2king spot advertisements during the game. "It's perfectly normal to watch a basketball game and see courtside signs and brands integrated into the game such as this, it would be more strange to not be able to see it." As Donohue points out, it permits partners "to be part of the game's virtual reality."

With a loyal fan base, with a passionate fan-base, the NBA 2K League has established itself as a viable and successful product. Donohue states that "we feel like...we're just scratching it." He highlights the enormous potential of 1.9 billion NBA 2K League supporters on social media.

Then there's the issue of the possibility that NBA 2K can operate as an avenue to get new basketball fans which is something Washington Wizards owner and media mogul Ted Leonsis has theorized. In fact, Donohue has his own example, rather nearer to his home.

My son was playing 2k and suddenly , he came up to me. He started quoting from the Warriors roster, Steph Curry, and I thought, "How is it possible that he's up till 10 pm in the evening to observe these games? He's just seven years old!" He's learning about 2K and who's good based on their scores in 2K.

For Donohue this illustrates what he terms the "transformation which is happening to how young people consume content and the changes it's getting." For brands , this implies that esports is "a perfect opportunity for partners, like, to talk to Buy 2K MT PS4 young audiences that may not be with traditional channels."The NBA is learning too about the new demographic and what they'd like discover. "The main difference with the world of esports that I've observed versus traditional sports is the voice of the fan, and the power of the fan" Donohue says.
Event Date/Time 1.10.2021 from 10:15 to 11:15
Event Type Action
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