Jagex is the pioneer of free-toplay games. But has it reached the popularity many expected? I believe we've achieved that. When we started out the entire industry was focused on classic retail distribution, and no one really understood the model of free-to-play, or even the online model.

Today, we see the exact opposite. Many of the biggest names in gaming are looking to follow in our footsteps. Many companies don't adhere to our principles. Sony and Free Realms are just two of many companies looking to replicate our model.

We believe that we believe that the Jagex model and Runescape are quite different. We've released a complete free game to our players. Just to give you an idea of the size, the free game boasts more than 13,500 hours of gaming time to it; we are aware of this since this is the amount of time our most dedicated free-to-play player has devoted to the game to date and has still not maxed out all her skills.

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